Critical Reflection Questions
How do the elements of your production work together to create a sense of branding? In addition to the production of the short film, our goal was to create a film package. As a group we were instructed to create a postcard, website, film, and open multiple social media accounts. The purpose of the film package is to market the film to a variety of audiences. The addition of the postcard, website, and social media will allow us to expand our audience. Social media has been the largest and probably most important part of our branding. As filmmakers we needed to analyze our intended audience and how to best reach them. Teenagers and social media have a very close interaction in everyday life. Using Facebook, Instagram, and Twitter can provide a quick and free ways to reach a large group of teenagers. We posted updates about filming and production on these sites and then linked them to our website for easy access. The ability to easily link back and forth between the social media accou