Our pitch for our final task is "Friends go on a trip together and the world suddenly gets shut down by a virus. The virus is much more powerful than expected."
How do the elements of your production work together to create a sense of branding? In addition to the production of the short film, our goal was to create a film package. As a group we were instructed to create a postcard, website, film, and open multiple social media accounts. The purpose of the film package is to market the film to a variety of audiences. The addition of the postcard, website, and social media will allow us to expand our audience. Social media has been the largest and probably most important part of our branding. As filmmakers we needed to analyze our intended audience and how to best reach them. Teenagers and social media have a very close interaction in everyday life. Using Facebook, Instagram, and Twitter can provide a quick and free ways to reach a large group of teenagers. We posted updates about filming and production on these sites and then linked them to our website for easy access. The ability to easily link back and forth between the soci...
Although we did complete a lot on our first day of filming, we did run into a couple of issues. We knew that everything was not going to run perfectly smooth on our first day so we weren’t shocked when they appeared. One of the first issues we ran into was holiday decorations. My group mate Chloe doesn’t have decorations in her house for the holidays so when we originally planned to film we didn’t have to worry about decorations. My parents on the other hand decorate the entire house with Christmas decorations. When we found out we needed to switch locations, my mom said that it was unreasonable to take everything down and then put it back up. We spent about 30 minutes picking up little things that made the house look less like a VRBO. I talked to my group mates and mentioned maybe switching the time of year to winter break. Winter break is still a time when lots of college age kids come home so it still fits in our plot. They agreed so now the group of friends is visiting during ...
We have started our marketing campaign and figured out the music and technology needed to produce the film. Everything is continuing to improve when it comes to the professionalism of the sites. In addition, we have 14 followers on Instagram which is a lot considering that we have not posted anything yet. The other 3 social media sites are also growing. The props are still on track to arrive by the end of this week. Our script is revised and edited. Also, all our cast remains safe and Covid-19 free. Now that the preparation is moving along, the next step is to begin our first round of filming. Because of COVID-19 and vacation days from school, it was challenging to build a filming schedule. This was even more difficult because there are 4 people in our group. Even though we had challenges, our schedule was built and finalized a couple of weeks ago. Because of thanksgiving break we decided that it would be best not to film. This had been previously decided in our original schedule....
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