AICE Media Studies

  How do the elements of your production work together to create a sense of branding? In addition to the production of the short film, our goal was to create a film package. As a group we were instructed to create a postcard, website, film, and open multiple social media accounts. The purpose of the film package is to market the film to a variety of audiences. The addition of the postcard, website, and social media will allow us to expand our audience. Social media has been the largest and probably most important part of our branding. As filmmakers we needed to analyze our intended audience and how to best reach them.  Teenagers and social media have a very close interaction in  everyday life. Using Facebook, Instagram, and Twitter can provide a quick and free ways to reach a large group of teenagers. We posted updates about filming and production on these sites and then linked them to our website for easy access. The ability to easily link back and forth between the soci...

2020 Vision Film 2020 Vision Film Film Website Postcard 

 On Thursday January 7th, we had our third day of filming. After attendance in 2nd period we headed to the local grocery store. Originally we planned to go to Publix. I talked to my mom and she mentioned that Publix may be too busy. Around the corner from my house there is a food service store. It looks just like a normal grocery store except the products are in bulk so less people shop there. At around 9:30 in the morning we all arrived. The first shot was of Blake pulling into a parking spot. We made sure to included the GFS sign to give the viewer clues to the setting. After filming outside, we headed inside to begin shooting the actual grocery scenes. The aisle where the water was located was in the back of the store and empty so that was the best place to start. We did have a little trouble with the audio in the scene. Because we were wearing masks we need to talk much louder than normal so the audience could hear the lines. After finishing that scene, we moved to the toilet p...

 We have been working very hard to complete our film on time the past couple of weeks. Despite this, we are a little behind. To help speed up the process I decided to create the film postcard. My younger brother had previously had acess to Canva. This site is used to create flyers and postcards. I had used the site via his account in the past to create other posters for events. Ms. M also recommened that this was a good site to use. Instead of using my brothers account I started a new account using my gmail. It was very simple and most importantly free. Once setting up the account I went back and reviewd the guidlines for the card. The colors of our logo are black, blue, and red. I thought it would be best to stick to that colo scheme. I choose a postcard with a black backround.  I then emailed the logo from my phone to my computer. I then downloaed the photo and insterted it onto the front page. The color blue used on the logo was not on the site so I made the words white and...